Now live For every practice ready to stop chasing claims.

Revenue cycle, fully handled. Without replacing your team or your EMR.

Heron handles prior authorizations, denials, and appeals alongside the team and EMR you already use. You treat patients. We get you paid.

HIPAA-compliant by design BAA available SOC 2 Type II in progress
Supported by
Where the revenue actually goes

Four leaks in every practice. Heron plugs all four.

Denials, underpayments, prior authorizations, and payer rules that change without telling you. Here is what each one really costs, and what Heron does about it.

$0K
lost every year by the average U.S. practice
0%
of denied claims are never reworked
$0
average cost to rework a single claim
Industry research, 2024 to 2025. Range $150K to $400K per practice. "Industry sources commonly cite that roughly 65% of denied claims are never resubmitted." Stanislav Sukhinin, CFA, Founder of Sorso.
Leak 01

Denials

Winnable claims get written off because the filing window closes before anyone can work them.

Heron works every denial to resolution and drafts the appeal against the payer's own reason code.
Leak 02

Underpayments

Payers reimburse below the contracted rate, and each gap is small enough that nobody catches it.

Heron checks every remit against your contracted rate and flags what came back short.
Leak 03

Prior authorizations

Auths sit in a queue for days, then come back denied for documentation that was missing on day one.

Heron submits the auth with the documentation attached, then chases the payer until it clears.
Leak 04

Payer policy changes

A payer quietly changes a rule and you find out weeks later, through a wave of denials.

Heron tracks policy changes payer by payer and adjusts submissions before they become denials.
How Heron works

It watches, it works, it learns.

Heron runs beside the team and the EMR you already have. Nothing gets ripped out and nobody gets replaced.

1

It watches

Every claim, remit, and authorization as it moves. Nothing sits waiting for a person to notice it.

Always on, including overnight
2

It works

Drafts the appeal, files the authorization, works the payer queue. Your team reviews and approves.

Your team keeps final say
3

It learns

Every outcome feeds back into the next submission, so fewer claims leave the door with a problem.

Gets sharper every month
What Heron handles

Three quiet jobs, done well.

Your team is already doing all three, just slower and by hand. Heron takes them on alongside you.

01 · Prevention

Stop denials before they happen.

Heron spots risky auths and claim issues before they reach the payer.

Risk scores before submission
Plain-English fixes for missing documentation
Learn more
Pre-submission flags · Today
Active
1Auth queued for submissionflag check
2Pattern recognized · Cigna⚠ high risk
3Documentation gap fixed✓ resubmitted
4Approved on first pass✓ done
02 · Denial Intelligence

Every denial, made clear.

See where revenue is getting stuck by payer, code, and service line.

Top denial reasons ranked
Weekly recovery trends for leadership
Learn more
Denial rate by payer · 30 days
Live
UnitedHealthcare
78%
Aetna
54%
Cigna
92%
Humana
36%
Top reason codes
CO-4 · Authorization required
CO-50 · Non-covered service
PR-96 · Eligibility not verified
03 · The Front Desk That Doesn't Sleep

The front desk, always moving.

Heron answers calls, books visits, and keeps auths moving after hours.

24/7 patient call handling
Scheduling and auth work inside your EMR
Learn more
Last night, while you slept
Live
📞Patient call · appointment booked for Thu 9:3022:18
MRI lumbar spine · auth approved02:47
📞Patient call · reschedule to next Tue03:04
Cardiology consult · auth approved04:12
📞New patient intake · Mon 10:15 booked05:51
Knee arthroscopy · pre-cert done06:33
The platform

The core pieces to get paid faster.

Eligibility & benefits
Coverage checked before the visit, not after the denial.
Medical coding
CPT and ICD-10 drafted from notes, then reviewed before submission.
Physician oversight
Clinicians keep final judgment and approval.
Charge capture
Missed charges and underpayments caught earlier.
Denial appeals
Denied claims pursued through resolution.
Patient billing & revenue clarity
Clear statements, follow-ups, and denials performance in one view.
Payer coverage

We work with every major payer.

Commercial, Medicare, Medicaid, and managed care. If your team is calling them today, Heron can call them tomorrow.

UnitedHealthcareSupported
AetnaSupported
Anthem Blue Cross Blue ShieldSupported
CignaSupported
HumanaSupported
Centene / WellcareSupported
MedicareSupported
Medicaid (state plans)Supported
Voices from the field

Why the people running practices say this has to change.

We started getting denials because an authorization request used the word "urgent." A payer's AI flagged the language before a human ever saw it. Now we're rewriting clinical notes to get past software instead of to describe care.

R
Revenue Cycle Lead
A high-volume outpatient therapy department

I am the billing department. Eligibility checks, prior auths, follow-ups, all of it still done by hand, between running the front desk. The admin never lets up, and it's the part of this job that has nothing to do with patients.

O
Office Manager
An independent dental practice

Six out of ten denials we just wrote off. Not because they weren't winnable, most of them were. There was simply never enough of us to work them before the filing window closed.

D
Director of Revenue Cycle
A physician practice group
Questions we hear most

Honest answers to the first ten questions.

If you don't see yours, our team will answer it on the call.

Neither. Heron works next to your existing EMR and alongside your team. Nothing gets ripped out and nobody gets replaced. The work just gets lighter.
Most practices on Athenahealth, eClinicalWorks, or Tebra go live in two to six weeks, with about a thirty-minute call from your IT contact. Larger Epic or Oracle Health systems take six to twelve weeks.
HIPAA-compliant by design. We sign a BAA before touching any data, with end-to-end encryption, US-based hosting, and a full audit trail. Our SOC 2 Type II audit is in progress.
Always. Heron drafts and submits, but clinicians keep final clinical judgment and approval. We shrink the administrative load, not the clinical authority.
Custom to your practice. Our goal is to help you earn more, and we only get paid once you do.
Any size. New clinics, established practices, and multi-site groups all use Heron. If denials are adding up and your team is on the phone with payers, it fits.
Weeks one and two: integration and a calibration audit on recent denials. Week three: Heron starts handling live authorizations. Week four: leadership gets the first recovery report.
Yes. Historical claims, remits, and appeal outcomes help us calibrate payer patterns before live work begins. A CSV export or 835 files are usually enough to start.
Denial volume, recovery progress, payer performance, and appeal status in one weekly view. The goal is an operating picture, not another spreadsheet to rebuild.
Heron uses the routes already open to you: payer portals, clearinghouse connections, and electronic submission, with documented manual fallback when a payer requires it.
Ready to see the workflow?

Walk through your denial process.

Thirty minutes, no PHI required. We map how denials move through your practice today and show where Heron takes the manual work off your team.